The beauty brand platform. From boutique to national.
Manage 50-shade palettes, run subscription beauty boxes, offer salon trade pricing and reward loyal customers — from one self-hosted platform built around your brand, not a marketplace's rules.
Shade complexity, subscriptions and salon sales — solved.
Beauty retail demands precise variant control, personalised marketing and frictionless repeat purchase. Store Console delivers all three.
Shade variant management
Model foundations, lipsticks and eyeshadow palettes with an unlimited shade range per product. Each shade gets its own stock, hex reference and swatch image.
Subscription beauty boxes
Curate a monthly box with a defined product set. Customers subscribe, pay monthly via Stripe and receive a new box — fulfilment generates automatically.
Salon & trade pricing
Salon and wholesale accounts log in to see their contracted trade price. The pricing engine applies buyer-group tiers automatically — no manual quoting.
Beauty loyalty programme
Points per purchase, shade-match reviews and birthday rewards keep customers in your ecosystem. A loyalty tier system moves top customers to VIP treatment.
Blog and lookbook content
Built-in Blog and Gallery modules power your editorial calendar. AI drafts the copy from your product catalog — publish a full lookbook without a content agency.
EAV ingredient attributes
Attach ingredient lists, SPF values, skin type suitability and cruelty-free status as structured attributes. Customers filter by their needs; you stay compliant.
From launch to loyal customer — your beauty brand, your platform.
Build the catalog
Create products with full shade ranges and ingredient attributes. Upload swatch images per shade, set retail and trade pricing, and schedule the launch date.
Acquire customers
SEO-optimised product pages, blog content and email campaigns drive traffic. Loyalty programme sign-up is offered at checkout — conversion happens naturally.
Run subscriptions
Subscription boxes renew monthly. Fulfilment generates automatically. A failed payment triggers the dunning sequence — the box holds until it resolves.
Retain and grow
Loyalty tiers, birthday emails and shade-restock alerts keep customers engaged. CRM surfaces high-value customers for VIP campaigns and early access drops.
Every capability a beauty brand needs — on one platform.
No marketplace, no plugin soup. Activate only the modules your brand runs.
AI writes shade descriptions and ingredient summaries.
Adding 40 new shades to a lipstick line? The Intelligence module reads your product structure and generates individual shade descriptions, SEO meta tags and a cross-sell email — in minutes. For seasonal launches with dozens of new SKUs, it gives your team hours back every week.
- Per-shade product descriptions at launch scale
- Ingredient benefits explained for marketing copy
- Campaign briefs drafted from your catalog data
Beauty brands grow faster on Store Console.
We launched with 120 shades across six product lines. Setting up variants with individual swatch images and stock per shade took one afternoon. On Shopify it would have taken a week with a developer.
Our subscription box has 3,200 active subscribers. Fulfilment generates automatically each month — my team focuses on curation, not admin. Churn is at 4% because the loyalty programme keeps customers engaged.
Salon trade accounts used to need a separate system. Now they log in to the same store and see their trade price automatically. We added 80 salon accounts in the first quarter and never touched a quote.
Common questions from beauty & cosmetics businesses
How do I manage 50+ shades per product?
The variant builder creates a shade attribute with any number of values. Each shade gets a hex colour reference, a swatch image, its own stock level and optional per-shade pricing. Manage the full palette from one product record.
How does the subscription box work?
Create a subscription product with a monthly or quarterly cycle. Define the box contents (fixed or configurable). Stripe handles the recurring charge; when payment clears, a fulfilment order generates automatically with the correct box contents.
Can salon and retail customers see different prices?
Yes — create buyer groups (retail, salon, wholesale, VIP). The pricing engine applies the correct tier based on the customer's group, with no manual override needed.
Is the ingredient list managed as structured data?
Yes — EAV attribute templates model ingredient lists, INCI names, SPF values, skin type suitability and certifications (cruelty-free, vegan) as structured fields — filterable on the storefront and exportable for compliance.
See a real beauty store running on Store Console.
The demo has shade-variant products, a subscription flow and loyalty data. Explore freely — no real purchases.